Drive More Customers to your Business with Google Attributes
If you want your business to have a strong digital footprint, then you want to make sure that you are making the most out of your Google My Business page by using Google Attributes.
Google My Business (GMB) is one of the driving forces behind Local SEO and positioning your brand to be found organically on Google Maps and Search. If you want you business to have a strong digital presence, then it is paramount ensure you are making the most out of your Google My Business Listing. Below you will find one of the best ways to optimize a business listing by using Google’s attributes to describe your business.
An option in your Google Business Profile called, “Attributes” is a feature that allows you to quickly differentiate your brand. This feature gives you the ability to let people know what makes your car dealership or real estate firm unique to your competitors. When you add Attributes such as ‘collision repair’ or ‘free loaner vehicles’ to your business profile, you help your business stand out on Google Search and Maps.
“I am better equipped to make a decision about using a particular service or business when I have better insights on what the company offers and is known for.”
– Real Customer
Types of Google My Business Attributes
- Accessibility
- Activities
- Amenities
- Crowd
- Lodging Options
- Dining Options
- Highlights
- Offerings
- Offerings: Languages Spoken
- Payments
- Planning
- Popular For
- About this Person (Medical Professionals)

Easily update Google Attributes in five easy steps:
- Open the Info tab in your Google My Business account
- Scroll to the Offerings, Amenities and Highlights Section
- Click the [pencil] icon
- Select your attributes per each category
- Click Apply and you're all set!
If you are having trouble or need further assistance use this helpful Google Support link to update your business profile.